Exam Growth Is Cooling—Here's How Eyecare Practices Can Win

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN breaks down recent trends in comprehensive exam volume, highlighting slowing growth and what practices can do to stay ahead.

When Growth Comes From Trading Up, Not Showing Up

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council highlights a shift as overall consumer spending rose despite declines in patient visits and product volume.

By Alysse Henkel

Sunwear Sales Peak

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN pinpoints the strongest quarter for sunglasses, offering insight into retail strategies to capitalize on the sunwear sales peak.