Sharpen Your Edge

Staff Hiring, Training + Retention

Optical success begins with ongoing training, which also leads to retaining your best employees. Here, EB offers a selection of optical education and training sites to help keep staff on track.

By Stephanie K. De Long

Proof in Motion

Social Cues

As health-driven content dominates the digital landscape, eyecare professionals have a powerful opportunity to reframe the conversation about sports eyewear from accessory to essential gear on their social media channels—by creating dynamic demos and sharing authentic expertise that stops the scroll and drives home the difference.

By Sheena Taff

Wearable Tech Meets the Optical

Innovation at Eye Level

How eyecare professionals can reframe smart eyewear as a practical tool for everyday vision challenges—unlocking new patient benefits and opportunities for the modern optical practice.

By Sheena Taff