Closing the Communication Gap 

Building Contacts

A specialty contact lens pro offers insight into developing effective patient communication to foster toric lens success.

By MANVEEN BEDI, OD

The Luxury Frame Patient Is Spending More—If You Know Who They Are

Topical in the Optical Industry

New transaction and consumer spending data from The Vision Council reveal that, despite a post-2025 pullback in premium frame spending, high-end buyers remain remarkably consistent, offering practices clear opportunities to refine inventory and elevate the luxury dispensing experience.

By The Vision Council’s inSights Research Team

The Patient Who Cares About the Planet Is Already in Your Chair

Topical in the Optical Industry

Sustainability is no longer a niche consideration in eyewear—it’s a meaningful, if secondary, factor shaping purchase decisions. Research that shows most patients care about eco-conscious frames, but only after fit, comfort, and price. For eyecare providers, that gap creates a clear opportunity: using their expert guidance to connect engaged patients with sustainably made frames that still meet everyday performance expectations.

By The Vision Council’s inSights Research Team

Perspective From a Pro

EB caught up with pro snowboarder Jamie Anderson during Oakley Community Days to discuss performance, product, and powering through setbacks.

By Kerri Ann DeCindis

Looking Back on 40 Years: A Conversation With Selima Salaun

As Eyecare Business marks 40 years of covering the industry, designer and optician Selima Salaun debuts her archive, “Le Petit Musée de Lunettes,” sharing how eyewear has transformed from medical necessity to fashion statement—and what the next decade of design may hold.

By Veronica Daub

Know Your Patient

Topical in the Optical Industry

Eyecare Business and The Vision Council deliver data-driven insights and practical strategies for eyecare practices navigating market shifts, patient behavior, and industry trends in 2026. Here, The Vision Council explores why patients say they want a stylistic change for their frames but often choose the familiar.

By Alysse Henkel

Forecasting Remedies: Eyewear Aesthetics + Consumer Attitudes 

TrendSpotting

A trends talk at the Mido 2026 optical trade show presents an emerging landscape shaped by healing and intentionality, as eyewear becomes a narrative object consumers use to cope with uncertainty, anxiety, and identity fragmentation.

By Veronica Daub

Not Your Parents’ Presbyopia

Building Contacts

An ECP offers tips for helping patients manage early presbyopia without the panic.

By Veronica Daub

Sun, Dialed In.

Fashion Feature

Tap into trends to help craft a consumer-approved sunglass assortment at your practice.

By Kerri Ann DeCindis

Rethinking the Modern Men's Frame Board

The diversity of men's eyewear styles has evolved dramatically. If your inventory hasn't kept up, you may be leaving both revenue and patient satisfaction on the table. 

By Sheena Taff

EssilorLuxottica Market Week Update: The New Darks

TrendSpotting
Eyecare Business viewed the shapes, colors, materials, and technologies on display across the company’s eyewear portfolio.

By Margery Weinstein, editor