Thursday, December 5, 2024
Nearly 197 Million Shoppers Hit Stores + Websites Over Thanksgiving Weekend
An estimated 197 million consumers shopped over the Thanksgiving holiday weekend, according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. While slightly below last year’s record of 200.4 million, the turnout exceeded NRF’s forecast of 183.4 million shoppers.