Features
Well Suited
Eyewear isn’t just aligning with fashion trends for the fall/winter seasons, it’s defining them.
By Kerri Ann DeCindis
The Progressive Push
Progressive Lens Guide
The progressive lens market is surging—driven by early presbyopes, screen-heavy lifestyles, and cutting-edge technologies—creating new opportunities for ECPs to meet complex vision needs.
By Veronica Daub
Tone Tracker
EB Lookbook: Color Report
EB scoured recent eyewear launches and the fall/winter 2025/2026 fashion runways to present an optical-focused take on Pantone’s top colors for the season.
By Kerri Ann DeCindis
Departments
The Optometric Business Tracker: Women's Frame-Buying Behavior
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN analyzes women’s buying behavior to help optimize frame boards in the optical.
By Ron Krefman, OD
Ticktock, Ticktock
Staff Hiring, Training + Retention
Tips and tools for identifying and improving time management in your practice.
By Stephanie K. De Long
Presenting Photochromic Lenses
Back to Basics
By highlighting how versatile, stylish, and technologically advanced photochromic lenses are, ECPs can showcase their benefits, correct common misconceptions, and educate patients on features that enhance both their eyewear and lifestyle.
By Sheena Taff
From Frames to Flexibility
Building Contacts
An ECP presents tips for communicating the benefits of contact lenses to glasses-only patients.
By Veronica Daub
Leading the Charge
Low Vision
Raising awareness about low vision—from the practice to the patient.
By Veronica Daub
Retail Fashion: Industrial Lifestyle
Trending style for the optical + beyond
Caterpillar, William Morris, Tory Burch, Fetch Eyewear, and Saint Laurent
Retail Tech: Alcon, Coburn Technologies, and Hoya
Cutting-edge products for the optical + beyond.