Features
Dominating the Optical Dispensary: Tips for Making It POP
Savvy suggestions for purchasing and presenting product as well as managing the dispensing arena.
By Stephanie K. De Long
Best of West
EB's BIG Vision Expo West Guide
Vision Expo West returns to Las Vegas from Sept. 17-20, poised to deliver value for every corner of the optical industry.
By Veronica Daub, Kerri Ann DeCindis
Departments
Recognition Is Retention
Editor's Letter
No doubt, the ability to provide a supportive atmosphere in the workplace, especially amid uncertain times, can make or break a business.
By Kerri Ann DeCindis
Optometric Business Tracker: PAL Pricing
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.
By Ron Krefman, OD
Appreciation + Recognition
Staff Hiring, Training + Retention
Small ways to say “thank you” to a staff member or the whole team for a job well done.
By Stephanie K. De Long
Beyond the Buzzword
Sustainability in Practice
How eyecare professionals can take steps to meet patient expectations in a greener marketplace.
By Veronica Daub
Coverage Counts
Back to Basics
From malpractice to mishaps, having the right insurance coverage is one of the most crucial steps in protecting your career, your assets, and your peace of mind.
By Sheena Taff
Retail Fashion: Signature Style
Trending style for the optical + beyond
Kendra Scott, Charmant Japanese Made, Illa, Nano Vista, and Lowercase
Retail Tech: EssilorLuxottica, Johnson & Johnson, and Shamir
Cutting-edge products for the optical + beyond.
News
The Vision Council CEO Discusses Vision Expo West Highlights
EB's editor-in-chief Kerri Ann DeCindis catches up with Ashley Mills, CEO of The Vision Council, to discuss Vision Expo West highlights and what's ahead for the show's annual format.
OptiCon General Session Explores the Future of Opticianry
The OptiCon General Session, “Dream Big: The Future of Opticianry in the 21st Century,” brought together attendees at Vision Expo West on Thursday, September 18, for a discussion on emerging trends shaping the profession.
Contact Lens Institute Highlights Generational Insights at Vision Expo West
The Contact Lens Institute (CLI) unveiled new consumer research at Vision Expo West during the main stage panel session.
EB Hosts Its Flaunt the Frame Eyewear Trends Presentation at Vision Expo West
Eyecare Business magazine’s editor-in-chief Kerri Ann DeCindis and managing editor Veronica Daub hosted the “Flaunt the Frame” eyewear fashion show on Friday, Sept. 19, at Vision Expo West.
Vision Expo West Panel Presents Innovations in Opticianry
At Vision Expo West 2025, the United Opticians Association hosted an OptiCon panel on innovations and insights in opticianry.
TVC Session Explores Smart Eyewear Market Momentum
The Vision Council (TVC) hosted the main stage session “Smart Eyewear: Consumer Trends, ECP Perspectives, and Market Momentum” at Vision Expo West on Friday, September 19, spotlighting the latest developments in the emerging category.
Vision Expo West Course Tackles Five Common Issues Practice Owners Face
At Vision Expo West 2025, Jessilin Quint, OD, MBA, FAAO, co-owner of Smart Eye Care with multiple locations in Maine, hosted an accredited education course, “Top 5 Practice Problems and How To Avoid Them.”
Vision Expo West Education Course Explores AI in Eye Care
During Vision Expo West 2025, David Kading, OD, FAAO, owner of several optometric practices in the Seattle area, led a course on integrating artificial intelligence (AI), virtual scribes, and digital teams into the optometric practice.
Vision Expo West Education Course Focuses on Visual Solutions for All Ages
At Vision Expo West 2025, Karen Michaelson, ABOC, led “Don't Be Left Out—Enhanced Visual Solutions for all Ages,” an education course focused on unveiling the various opportunities available to eyecare professionals to enhance patient lives through technology.
Vision Expo West Course Provides Financial Management Tips for Practice Owners
Financial management is the backbone of a thriving eyecare practice, yet it remains one of the most complex areas for many practitioners.