Features
Curated Luxury
By Kerri Ann DeCindis
Enduring Elegance
Barton Perreira’s cofounder and designer offers insight into the future of the brand and the changing landscape of luxury eyewear.
By Veronica Daub
Web Exclusives
Fundamentals of Premium Lenses
➤ Back to Basics
This month’s optical-focused primer reveals the fundamental elements of premium lenses.
By Sheena Taff
Harnessing Contact Lens Search Data
➤ Building Contacts
A Contact Lens Institute search-term study reveals key consumer insights.
By Jennifer Ford, content director
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
Departments
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN discusses the relationship between high-end eyewear sales and revenue.
Catering to Luxury Clientele
➤ Staff Hiring, Training + Retention
How to teach employees that product is only part of the conversation with top-tier customers.
By Stephanie K. De Long
Elevating the Patience Experience
➤ Lab Insider
An inside look at a high-end optical business’s in-house lab
The Beauty Perspective
➤ Eye for Beauty
Two ODs who have successfully integrated aesthetic enhancements into their optometric practices share how to set your office up for success.
By Sheena Taff
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
Last Look: Brandy Yeack, CPOA
The EB Questionnaire with Brandy Yeack, CPOA
By Jennifer Ford, content director