Features
Game On.
EB presents top athletic + athleisure eyewear designs that blend style + sport appeal.
By Kerri Ann DeCindis
The Five Gameplay Rules of Sport Lenses
A celebrated optical pro shares the importance of properly presenting the concept of sports vision in practice—and how to achieve the best sports-centric lenses.
Departments
Multifaceted Movement
Editor's Letter
TrendSpotting
To mark Earth Month, EB shares a collection of recent sustainability efforts across the optical industry.
By Veronica Daub
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights into polycarbonate lenses as a key lens opportunity for patients.
By Ron Krefman, OD
Staff Hiring, Training + Retention
Assigning responsibilities and cross-training are key to making the most of your front desk.
By Stephanie K. De Long
Back to Basics
Just in time for the spring/summer buying season, get back to the basics of frame-buying behaviors to help refine your inventory and maximize sales.
By Sheena Taff
Social Cues
Many ECPs already leverage AI to streamline their social media presence, improve efficiency, and enhance content creation. But are you maximizing the potential of these tools?
By Sheena Taff
Visual Merchandising + Store Design
A Chicago optometrist brings his sense of style to the suburbs.
By Stephanie K. De Long
Sustainability in Practice
Revealing innovations and industry approaches discussed at Mido and Vision Expo East
By Jennifer Ford, content director
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
The EB Questionnaire with Fallon Patel, OD, BSc, FCOVD
➤ Last Look
EB talks with the founder of Fallon Vision Group, which has scaled five optometry practices with LensCrafters across Canada.
By Kerri Ann DeCindis