Features
Overcoming Obstacles
EB’s expert editorial board shares the biggest difficulties they face in practice and tips for overcoming them.
By Veronica Daub
Departments
Editor's Letter
By Kerri Ann DeCindis
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on how age and insurance impact eyewear purchases.
By Ron Krefman, OD
Staff Hiring, Training + Retention
Front-desk fodder: ECPs dish on qualities and qualifications to look for when filling this key position.
By Stephanie K. De Long
Back to Basics
Professional frame adjustments elevate the experience from basic eyewear to a tailored visual aid that enhances both function and style.
By Sheena Taff
Building Contacts
A contact lens pro shares his perspective on the trends defining the CL arena this year.
By Veronica Daub
Low Vision
A low vision-focused OD discusses the potential of artificial intelligence—and how you can already be offering tools to your patients for free.
By Veronica Daub
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
Last Look
The EB Questionnaire with Jeffrey J. Walline, OD, PhD