Features
A Place in the Sun
This season’s sunglass styles are destined to drive the fashion scene—offering groundbreaking design elements and eye-catching appeal. Here, EB reveals today’s top trends for the sunwear sector.
By Kerri Ann DeCindis
10 Frame-Focused Findings
Top market trends in buying and inventorying frames and sunwear.
By Stephanie K. De Long
Ready, Set, Orlando
Vision Expo East makes its official debut in Orlando, FL, Feb. 19-22, for a revamped optical industry event.
Departments
Editor's Letter
By Kerri Ann DeCindis
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN unveils key insights on sunwear trends.
By Ron Krefman, OD
Staff Hiring, Training + Retention
Getting staff members prepped ahead of an industry trade show doesn’t have to be daunting. Here, EB shares how to get your team up to speed.
By Stephanie K. De Long
Lab Insider
Two eyecare professionals discuss the benefits of retail-trained staff in the lab space.
By Veronica Daub
Social Cues
Uneasy about social media? Fear not, as EB kicks off a new social media-focused column with top inspiration for eyecare pros. This month, optical pro Sheena Taff divulges tips for ECPs who may get anxious about being in front of the camera.
By Sheena Taff
Retail Fashion
Trending style for the optical + beyond
Retail Tech
Cutting-edge products for the optical + beyond
News
Optical Women's Association Honors Women in Leadership
The Optical Women's Association (OWA) honored women in leadership at its annual champagne breakfast aligning with Vision Expo East in Orlando, FL.
Prevent Blindness Celebrates Person of Vision Award Recipient Howard Purcell, OD
The award recognizes recognizes an individual, corporation, or organization that champion healthy vision and its importance for a healthy life.
Vision Expo East Course Highlights the Power of Personal Online Branding for ECPs
Industry expert shares insights into marketing yourself as a professional beyond your business.
EB Game Changer Cira Collins Presents on Sports Vision
The celebrated optician led a course at Vision Expo East titled "Work Hard, Play Harder: Sports Vision In Motion."
The Vision Council Explores the Industry Impact on Tariff Updates
To learn more about tariff updates and their specific impact on the vision industry, EB spoke with Omar Elkhatib, TVC's senior manager of government relations.
EB Kicks off Vision Expo East With TVC CEO Ashley Mills
The Vision Council (TVC)'s CEO shares some highlights of Vision Expo East's debut in Orlando, FL.
OptiCon General Session Reveals Business Insights from the Songs of Bob Dylan
Europa Eyewear executive director highlights lyrics from Bob Dylan to share business insights that encourage trusting your intuition, evolving with the times, and staying competitive.
The Third Annual Now Awards Announced at Vision Expo East
Upon the opening of the Vision Expo East exhibit hall Thursday morning, Feb. 20, attendees had a chance to vote in the Now Trends Showcase, with a ceremony revealing the 2025 Now Award winners that afternoon.
Flaunt the Frame Eyewear Trends Show Highlights Standout Styles at Vision Expo East
The Flaunt the Frame Eyewear Trends Show featured a curated selection of eyewear from the 2025 Now Trends Showcase, with models from Optometry Divas accompanied by a live DJ.
TVC Shares Industry Updates at Vision Expo East All-Member Meeting
The Vision Council (TVC) highlighted tariff updates, market research, and other industry updates at its All-Member Meeting at Vision Expo East.
CLI Report Highlights Consumer Search Trends for Key Insights on Contact Lens Purchases, Removal Challenges, and Dual Wear
The Contact Lens Institute reveals insight into contact lens concerns through consumers' web searches.
Tennis Olympian Venus Williams Shares Insights into Competition, Business, and Advocacy
Venus Williams spoke about her career, business ventures, and advocacy efforts at Vision Expo East.
Vision Expo East Course Reveals 7 Ways to Improve Your Workplace Culture
An optometrist shares seven strategies for cultivating a positive workplace environment.