June 2, 2025

Back to Basics

Custom branding on essential daily-use items keeps your clients connected.

Branding Success for Eyecare Practices

By Sheena Taff

May 1, 2025

This month’s optical-focused primer reveals the fundamental elements of premium lenses.

Back to Basics

By Sheena Taff

April 1, 2025

Just in time for the spring/summer buying season, get back to the basics of frame-buying behaviors to help refine your inventory and maximize sales.

Back to Basics

By Sheena Taff

March 1, 2025

Professional frame adjustments elevate the experience from basic eyewear to a tailored visual aid that enhances both function and style.

Back to Basics

By Sheena Taff

October 1, 2024

This installment of EB’s award-winning series focuses on blue light protection.

Back to Basics

By Sheena Taff

July 1, 2024

This installment of EB’s award-winning series focuses on lens coatings.

Back to Basics

By Sheena Taff

June 1, 2024

This installment of EB’s award-winning series focuses on fit, function, flexibility, and fun—four important factors when it comes to kids and glasses.

Back to Basics

By Sheena Taff

May 1, 2024

This installment of EB’s award-winning series focuses on task-specific lenses.

Focus on Fundamentals

By Sheena Taff

January 16, 2024

This installment of EB’s award-winning series focuses on dry eye sundries in the optical and aims to help staff debunk common misconceptions.

Back to Basics

By Sheena Taff

November 1, 2023

This installment of EB’s back-to-basics series focuses on frame materials.

Back to Basics

By Sheena Taff

October 1, 2023

This edition of EB’s back-to-basics series offers an overview of photochromic lenses—from how they work to ideas for styling.

Back to Basics

By Sheena Taff

September 1, 2023

This installment of EB’s back-to-basics series focuses on achieving successful patient measurements and adjustments with the right array of optical tools.

Back to Basics

By Sheena Taff

June 1, 2023

In the latest installment of EB’s back-to-basics series, we provide a focus on key tips for selecting and fitting kids’ eyeglass frames and lenses.

Back to Basics

By Sheena Taff

May 1, 2023

In the fourth installment of EB’s back-to-basics series, we explore antireflective coatings by explaining what they do, addressing misconceptions, and divulging tools for dispensing.

Back to Basics

By Sheena Taff

April 1, 2023

In this installment of our new back-to-basics series, we focus on sports eyewear and safety lens guidelines and requirements, with a rundown of ECP-provided recommendations and tips.

Back to Basics

By Sheena Taff

March 1, 2023

Focus on Fundamentals

Back to Basics

By Sheena Taff

September 1, 2022

Eyecare professionals are going through a hiring wave, and offices are filled with fresh faces and eager minds. For this reason, EB is going back to basics in a new column series.

Back to Basics

By Veronica Daub