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PentaVision

Eyecare Business

Back to Basics Articles

January 9, 2026

Step Out, See More

Back to Basics

True vision extends beyond the practice. From conferences to committees, learn how involvement in the broader optical community can reignite your passion and expand your professional perspective.

By Sheena Taff

October 1, 2025

Presenting Photochromic Lenses

Back to Basics

By highlighting how versatile, stylish, and technologically advanced photochromic lenses are, ECPs can showcase their benefits, correct common misconceptions, and educate patients on features that enhance both their eyewear and lifestyle.

By Sheena Taff

September 1, 2025

Coverage Counts

Back to Basics

From malpractice to mishaps, having the right insurance coverage is one of the most crucial steps in protecting your career, your assets, and your peace of mind.

By Sheena Taff

July 1, 2025

It Pays to Accessorize

Back to Basics

In the optical, it can be easy to focus only on the necessities—the contacts, frames, and lenses that dominate the precious discussion time we have with patients. But there is likely an untapped and underestimated department in the dispensary that deserves a little love.

By Sheena Taff

May 1, 2025

Back to Basics

This month’s optical-focused primer reveals the fundamental elements of premium lenses.

By Sheena Taff

April 1, 2025

Back to Basics

Just in time for the spring/summer buying season, get back to the basics of frame-buying behaviors to help refine your inventory and maximize sales.

By Sheena Taff

March 1, 2025

Back to Basics

Professional frame adjustments elevate the experience from basic eyewear to a tailored visual aid that enhances both function and style.

By Sheena Taff

October 1, 2024

Back to Basics

This installment of EB’s award-winning series focuses on blue light protection.

By Sheena Taff

July 1, 2024

Back to Basics

This installment of EB’s award-winning series focuses on lens coatings.

By Sheena Taff

June 1, 2024

Back to Basics

This installment of EB’s award-winning series focuses on fit, function, flexibility, and fun—four important factors when it comes to kids and glasses.

By Sheena Taff

May 1, 2024

Focus on Fundamentals

This installment of EB’s award-winning series focuses on task-specific lenses.

By Sheena Taff

January 16, 2024

Back to Basics

This installment of EB’s award-winning series focuses on dry eye sundries in the optical and aims to help staff debunk common misconceptions.

By Sheena Taff

November 1, 2023

Back to Basics

This installment of EB’s back-to-basics series focuses on frame materials.

By Sheena Taff

October 1, 2023

Back to Basics

This edition of EB’s back-to-basics series offers an overview of photochromic lenses—from how they work to ideas for styling.

By Sheena Taff

September 1, 2023

Back to Basics

This installment of EB’s back-to-basics series focuses on achieving successful patient measurements and adjustments with the right array of optical tools.

By Sheena Taff

June 1, 2023

Back to Basics

In the latest installment of EB’s back-to-basics series, we provide a focus on key tips for selecting and fitting kids’ eyeglass frames and lenses.

By Sheena Taff

May 1, 2023

Back to Basics

In the fourth installment of EB’s back-to-basics series, we explore antireflective coatings by explaining what they do, addressing misconceptions, and divulging tools for dispensing.

By Sheena Taff

April 1, 2023

Back to Basics

In this installment of our new back-to-basics series, we focus on sports eyewear and safety lens guidelines and requirements, with a rundown of ECP-provided recommendations and tips.

By Sheena Taff

September 1, 2022

Back to Basics

Eyecare professionals are going through a hiring wave, and offices are filled with fresh faces and eager minds. For this reason, EB is going back to basics in a new column series.

By Veronica Daub