PICK YOUR SHADE
Italian eyewear brand Kador Eyewear has launched the Lens Project, a collection that reimagines five of its signature frames with a wide range of colorful lens options.
Products
DURABLE EVERYDAY DESIGN
Gatorz Eyewear launches its latest design, the Wraith, combining lightweight comfort with long-lasting durability.
INTERCHANGABLE + TRACKABLE FRAMES
Fetch Eyewear introduces Fetch iL, a collection of acetate frames featuring a patented interchangeable lens system.
VELOCITY FRAMES
Police partners with the Mercedes-AMG Petronas Formula One Team to release a capsule eyewear collection from De Rigo—four sun styles, each available in multiple colorways, and an exclusive e-commerce edition.
HISTORIC DESIGN
American Optical marks the 90th anniversary of its aviator sunglasses, first developed for U.S. military pilots in 1935.
OUT-OF-THIS-WORLD STYLE
Ray-Ban Kids introduces a sunwear collection from EssilorLuxottica, a collaboration with Disney, to celebrate the live-action “Lilo & Stitch” film.
SURREAL STYLE
Linda Farrow introduces new sun styles from Marchon for autumn/winter 2025—four designs inspired by surrealist art and characterized by bold shapes and vivid color combinations.
MODERN FEMINITY
Max Mara Eyewear has unveiled its latest frame, Jean, as part of its Spring/Summer collection from Marcolin. Available in both optical and sunglass versions, the new model combines refined design with bold, structured elements.
ART OF DUALITY
Face à Face marks its 30th anniversary with the launch of a frame concept titled Faces to commemorate the French eyewear brand’s three decades of optical design.
SISTERHOOD CHIC
Yalea, a house brand of the De Rigo Group, has launched the second chapter of its project, “The Portrait of Dreams,” continuing its focus on diverse expressions of female beauty and the theme of sisterhood.
TACTICAL FRAMES
Gatorz Eyewear and bestselling author and former Navy SEAL Jack Carr launch the 2025 Jack Carr x Gatorz Collection, a two-piece eyewear line honoring the legacy of the Vietnam War’s underwater demolition teams.
NORDIC NOD
Gunnar Optiks introduces three new styles to its Kista Collection, expanding the line of women’s eyewear designed for digital screen use. Inspired by Nordic design, the collection blends contemporary aesthetics with functional eye protection.
SLEEK ’90s STYLE
Raen debuts Kwela, the latest frame in its Zafrique Ensemble Collection. Designed in collaboration with brand ambassador Mikey February, Kwela blends late ’90s style cues with contemporary Afrofuturist influences and is available in colorways black/agave, negroni/green, sage opal/agave, and sencha/aria.
WATER WEAR
Costa Sunglasses has introduced two new lifestyle frames from EssilorLuxottica, Los Alijos and Corrientes, designed for those who live in and around the water. Offering sharp optics, durability, and comfort, both frames are equipped with premium polarized 580 lenses, according to the company.
CONTEMPORARY CHIC
Jessica Simpson introduces new styles to her eyewear collection from Colors in Optics, featuring a variety of bold color combinations and contemporary silhouettes with distinctive embellishments and fresh design details.
SPRINGTIME AESTHETIC
Isaac Mizrahi New York launches its 2025 sunglass collection from Charmant USA. The new line features a range of bold styles highlighting classic silhouettes paired with statement colors, including light yellows, subtle rose, purples, greens, and floral patterns.
CLASSIC VERSATILITY
Barbour introduces its latest eyewear collection from Tura, blending tradition with contemporary design. Known for its waxed cotton jackets and country-inspired apparel, Barbour brings a reflection of its style to its optical range for men and women, featuring signature brand details and modern updates.
RETRO SLOPE CHIC
Bottega Veneta has released its latest eyewear collection from Kering, featuring a range of frames that incorporate both minimalist and detailed design elements.
BIO-BASED SHADES
Costa Sunglasses launches new materials for its 580P lenses, moving from traditional polycarbonate to a new bio-based alternative. The transition begins with its upcoming 2025 frame releases from EssilorLuxottica, including the Rincon II and Panga II models.
SUSTAINABLE SUN
AllSaints has expanded its eyewear line with the launch of SUN25 from WestGroupe, featuring chunky, oversized frames, and distinctive hardware details. Made with sustainable Acetate Renew and TR-18 lenses, the collection incorporates matte and all-black finishes, contrasted with bright color accents and angled metal elements.
SLEEK LUXURY
Cartier introduces new styles from Kering—a blend of classic and contemporary eyewear offerings.
RETRO UPDATE
Article One introduces new additions to its Active x Optical and Active Suns eyewear collections from OGI Eyewear, featuring updated designs, retro-inspired shapes, and materials aimed at enhancing durability and comfort.
STYLE DRIVER
Persol introduces three new styles from EssilorLuxottica, inspired by legendary Formula One driver Ayrton Senna and coinciding with the launch of the Netflix miniseries, “Senna,” a scripted series that captures Senna’s life and career.
FLEXIBLE CLASSICS
Timberland reveals TimberBend collection from Marcolin, an expansion of the brand’s eyewear offerings to include wider proportions for optical and sun styles.
BOLD EXPRESSION
Chloé reveals two new styles from Kering Eyewear: Aly, the first sunglass designed by creative director Chemena Kamali, and an optical style that expands the Gayia seasonal selection.
SOPHISTICATED CHIC
Morel reveals Sofia, a lightweight stainless steel optical style with four different rectangular silhouette options, including one with rounded edges.
UNIVERSAL FIT
LTD Eyewear reveals the Jovi optical model, a classic oval silhouette with a matte TR-90 front for lightweight comfort, flexibility, and durability.
AIR OF MYSTERY
The latest Dolce & Gabbana eyewear collection from EssilorLuxottica stars Miley Cyrus and Matthew Nozka, delivering a mysterious noir scene that reflects the characteristics of the frames—four styles each for women and men, crafted from acetate with temples hosting a signature metal brand logo plaque.
DAZZLING DETAILS
The latest Victoria Beckham eyewear collection from Marchon is characterized by playful silhouettes, gradient lenses, and sculptural details inspired by the brand’s range of accessories and handbags.
PLAYFUL + ON POINT
Esprit reveals its latest eyewear collection from Charmant USA, characterized by playful designs and on-trend colorations fit for both dressy and casual wear.
MAXIMIZED STYLE
Max Mara Eyewear introduces new Maxim styles for the winter season. The Maxim collection from Marcolin features a geometric metal element designed to accentuate the eyes, enhancing the eyewear's distinct aesthetic while maintaining the brand's signature style.
MOCHA MOUSSE
Enter 2025, and with it, Pantone’s new Color of the Year: Mocha Mousse. To help your practice stay on trend in the year ahead, Eyecare Business shares a curated lineup of frames in this delectable mocha mousse hue.
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