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Eyecare Business

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Sports Eyewear Peaks in Q2—Most Practices Are Missing It

Optometric Business Tracker

Eyecare Business and GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice each month. Here, GPN highlights how sports eyewear surges to 14.1% of frame sales in Q2 despite a 9.2% annual average. Fewer than 1 in 4 practices have a structured approach to capturing this concentrated 90-day sales window, leaving significant seasonal opportunity unrealized.

Eyecare Business April 28, 2026
5 Key Takeaways

  • 1

    Sports eyewear sales peaked at 14.1% of frame sales in Q2, significantly above the annual average of 9.2%.

  • 2

    Fewer than 25% of practices have a structured approach to capitalize on the concentrated 90-day sales window for sports eyewear.

  • 3

    The top 25% of practices captured 15.4% or more of frame sales in sports eyewear, nearly double the national median of 8.9%.

  • 4

    Practices should audit and refresh their sports eyewear inventory, ensuring a variety of styles and training staff on the clinical benefits.

  • 5

    Effective engagement during the Q2 window is crucial, as practices that act quickly can capture the majority of their annual sports eyewear potential.