Eyecare Business magazine has unveiled the 2025 cohort of #EBGameChanger awardees—10 industry professionals whose achievements are reshaping the fields of opticianry and optometry.

This year’s selection, drawn from nominations by EB’s editorial board, past recipients and industry peers, showcases individuals making notable contributions across clinical care, education, technology, design, and advocacy.

Meet the 2025 #EBGameChanger awardees:

• Melissa Barnett, OD, FAAO, FSLS, FBCLA, associate-certified professional life coach, award-winning author and lecturer, founding member of Intrepid Eye Society, and the host of two podcasts: “Clearly KC” and “Starting Strong | A Podcast for New Coaches”

  • “We can all look for opportunities to embrace this incredible community, collaborate, and support each other.”

• Jacobi Cleaver, OD, FAAO, Dipl AAO, staff optometrist at Baylor College of Medicine Department of Ophthalmology, optometrist at the Martin Luther King Jr. Health Clinic, chief program officer of Black EyeCare Perspective (BEP), cofounder of the BEP Pre‑Optometry Club, and co‑host of the “OD’ing on Movies” podcast

  • “Find a mentor, ask questions, get involved, network, and, most importantly, evacuate your comfort zone!”

• Gwen Cooper, MPA, CFRE, executive director and CEO of the United Opticians Association

  • “Use your voice! Success in our industry begins with intentional communication.”

• Janelle L. Davison, OD, founder and owner of both the Brilliant Eyes Vision Center and the Visionary Dry Eye Institute of Georgia; founder of her nonprofit S.C.O.R.E. Inc.; and the cofounder of multiple tech, consulting, and eyewear ventures

  • “Treat eye care like a business: Identify a gap and deliver a solution—consistently.”

• Paul Holman, LDO, NCLEC, ABOC, FNAO, board president of the Opticians Association of Alaska, education coordinator for the American Board of Opticianry–National Contact Lens Examiners, and policy analysis consultant for the United Opticians Association

  • “Let’s put away our titles and positions, come together with our many talents, and create a real space where we can make the industry better for the reason we are all here—enhanced experience and care for our patients!”

• Elise Kramer, OD, FAAO, FSLS, FBCLA, owner and founder of the Miami Contact Lens Institute, president of the Scleral Lens Education Society, and president of Women in Eyecare

  • “Measure your results, continuously improve your clinical approach, and invest in your team.”

• Zanna Kruoch, OD, FAAO, FSLS, Dipl AAO, associate professor at the Rocky Mountain University of Health Professions at the College of Optometric Medicine

  • “Remember that optometric education does not end at graduation; we must continue to learn and develop.”

• Tiffany Rosell, LDO, ABOC, NCLEC, licensed dispensing optician and owner of Sweet View Optical and the second vice‑president of the Opticians Association of Georgia

  • “Lead with authenticity, invest in continuous learning, and never underestimate the power of human connection.”

• Charlie Saccarelli, ABOM, owner and president of Chadwick Optical

  • “Be fascinated. We are creating the window between a human’s primary sense and the rest of their world.”

• Héctor C. Santiago, OD, PhD, FVI, Dipl AAO, professor and director of research at the Inter American University of Puerto Rico School of Optometry, president of VOSH/International, and board member of both VOSH/International and Latinos En Optometry

  • “Success in eye care comes from relentlessly focusing on serving the underserved.”

To celebrate this year’s #EBGameChanger awardees and EB’s November/December 2025 issue on social media, please use the hashtag #EBGameChanger.
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