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The EB COVID-19 Strategies Series

Eyecare Business magazine has launched the EB Covid-19 Strategies Series, designed to deliver key insights and information to help eyecare professionals navigate their course. Join us for this go-to series of experts sharing critical information you need for your business today:

The Background: Strategies-rich panel discussions with veteran optometrists and opticians as well as interviews with key experts in everything from the economic outlook to crucial messaging and marketing in the time of Covid-19. Panel moderation and interviews conducted by EB’s Editor-in-Chief + Editorial Director Erinn Morgan. 

Plus, a new "Ready to Reopen" series has launched as ECPs discuss their strategic + safe plans for reopening their businesses.

Catch it Here: The timeslots for "Ready to Reopen" livestreams throughout the month of May will be announced here as times are confirmed. The Strategies Series panel + interview series streamed simultaneously on EB’s Facebook and YouTube channels on Wednesdays starting at 12, 12:30, or 1 p.m. EDT in April.

New livestream:
            Friday, May 15 from 3:30-4 p.m. EDT
Ready for Reopening
A live practice reopening tour and conversation with Lena Walker, O.D., and EB’s Editor-in-Chief Erinn Morgan. Learn about Family Vision of Oregon's specific new protocols, standards, and strategies put into place during reopening. 
Dr. Walker, EB's Workload Hacks columnist, owns two Family Vision of Oregon practices in St. Helens and Scappoose, OR, and is the certified KonMari consultant at Clearly Tidy. She also serves on a local public health board and is the president of the Oregon Foundation for Vision Awareness.

Past livestreams:
            Friday, May 8 from 1-1:30 p.m. EDT
Ready for Reopening
A live practice reopening tour and conversation with Adam Ramsey, O.D., of Socialite Vision in Palm Beach Gardens, FL with EB’s Editor-in-Chief Erinn Morgan. Learn about the practice's specific new protocols, standards, and strategies put into place in the week of their reopening.
This fresh feature focus for the EB Covid-19 Strategies Series live broadcasts steps inside the front doors of independent optometric practices on the very cusp of reopening their business in the face of Covid-19.

            Friday, May 1 from 11-11:30 a.m. EDT
Ready for Reopening
A live practice reopening tour and conversation with Vision Optique's Bridgitte Shen Lee, O.D., and EB’s Editor-in-Chief Erinn Morgan. Learn about VO's specific new protocols, standards, and strategies put into place on the morning of their reopening.
This fresh feature focus for the EB Covid-19 Strategies Series live broadcasts steps inside the front doors of independent optometric practices on the very cusp of reopening their business in the face of Covid-19.

            Wednesday, April 29 from 12:30-1:30 p.m. EDT
Key Strategies for Reopening: From Safety Protocols to Patient Communication
Panelists: 
Arthur Epstein, O.D., co-owner of Phoenix Eye Care and The Dry Eye Center of Arizona, optometric author/editor, and frequent speaker with over 1,200 lectures given around the world
 Jerry Hayes, O.D., former practicing optometrist, founder of Hayes Marketing, HMI Buying Group, E-dr., and Prima Eye Group, and a well-known speaker, writer, and consultant on practice marketing, management, and finance. 
Adam Ramsey. O.D., CEO of the 4-location Socialite Vision in West Palm Beach, FL, speaker, and author of the book Play Chess, Not Checkers: The Practical Guide to Warm-Start Your Dream Optometric Practice.
Moderator: EB’s Editor-in-Chief + Editorial Director Erinn Morgan

            Wednesday, April 22 from 12:30-1:30 p.m. EDT
Independent Opticians: A Unique Vantage Point
Panelists: 
Johnna Dukes, optician and owner of Optique Eye Care and Eyewear in Spring Lake, IA; president of the Opticians Association of Iowa; and vice president of the Optician's Association of America
Nate Ogura, optician and owner at Eyes on Fremont in Seattle, WA
Sheena Taff, optical manager and optician at Roberts & Brown Opticians in Vancouver, Canada
Stay tuned: more panelists to be announced.
Moderator: EB’s Editor-in-Chief + Editorial Director Erinn Morgan

         Monday, April 20 from 1-1:30 p.m. EDT
Moving Forward: Critical Business Insights, Tips, and Strategies for Eyecare Professionals During Covid-19
Tom Burke, CEO of ABB Optical Group.Bringing more than 40 years of experience to the role, healthcare logistics leader Tom Burke was appointed CEO of ABB in 2018. Prior to joining the company, Burke was CEO of Massachusetts-based Medical Specialties Distributors, a supply chain solutions provider for the home infusion therapy, home medical equipment, and oncology markets. Previously, Burke served as VP/general manager of the specialty distribution division of Cardinal Health from 2012 to 2014 and then as senior vice president/general manager for Cardinal Health's acute pharmaceutical distribution business and numerous solutions companies from 2014 to 2016. He was CEO and president of Miami-based Novis Pharmaceuticals, a start-up national distributor of therapeutic products, from 2007 until 2012, when it was acquired by Cardinal Health.
Presented in partnership with ABB Optical Group.

      Wednesday, April 15 from 12:30-1:30 p.m. EDT
Action Plan for Reopening: Critical Business Strategies for Eyecare Professionals During Covid-19
Panelists: 
Jennifer Lyerly, O.D., co-founder of the Defocus Media Podcast + the Eyedolatry blog dedicated to ocular health and patient communication    
Lena Walker, O.D., owns two private practices outside of Portland, OR, is a certified KonMari consultant at Clearly Tidy, and the President of the Oregon Foundation for Vision Awareness
Jim Mulligan, O.T., optician and owner, Bouquet Mulligan DeMaio in Cleona, PA
Moderator: EB’s Editor-in-Chief + Editorial Director Erinn Morgan

    Wednesday, April 8 from 12-12:30 p.m. EDT
The Economic Outlook for Eyecare Professionals in the Face of Covid-19
Expert Interview: 
Brian Beaulieu, CEO, ITR Economics, will be interviewed live by EB’s Editor-in-Chief + Editorial Director Erinn Morgan. Beaulieu has served as CEO and Chief Economist of ITR Economics since 1987, where he researches the use of business cycle analysis and economic forecasting as tools for improving profitability. He has shared his highly valued research results via presentations, workshops, and seminars in numerous countries to hundreds of thousands of business owners and executives for the last 38 years—including his annual presentation at The Vision Council Executive Summit focused on the economy and the optical market. Prior to joining ITR Economics, Beaulieu served as an economist for the U.S. Department of Labor, where he worked on the health care component of the Consumer Price Index.

            Wednesday, April 112-1 p.m. EDT
Leading Through Uncertainty: Critical Business Strategies for Eyecare Professionals During Covid-19
Panelists: 
Eric White, O.D., of Complete Family Vision Care in San Diego, CA
Bridgitte Shen Lee, O.D., of Vision Optique in Houston, TX
Sheena Taff, optical manager and optician at Roberts & Brown Opticians in Vancouver, Canada
Moderator: EB’s Editor-in-Chief + Editorial Director Erinn Morgan
 
More EB Covid-19 Strategies Series sessions to be announced soon—please stay tuned.