Retail Fashion: Signature Style

Signature Style

Kendra Scott officially enters the eyewear industry with the launch of its first collection from Marchon Eyewear. The debut collection features 15 sun styles and 16 optical styles designed for women, incorporating signature design elements from the brand’s well-known jewelry line, such as the Elisa, Davie, and Dira logos.

The collection offers a wide range of frame sizes, crafted from premium materials and available in dynamic color options.

“The first-ever Kendra Scott eyewear collection is feminine and charming, with recognizable design details seamlessly woven into the frames,” says Massimiliano Maccanti, Marchon Eyewear’s senior director of global product & innovation, in an exclusive conversation with EB. “Designed with a trend-forward approach, our goal was to create eyewear styles that complement, inspire, and reflect the Kendra Scott brand DNA.”

Pictured here from the top, the Kendra Scott KE604S, KE611S, and KE610S are acetate sun styles with modern twists on classic silhouettes, each incorporating the brand’s iconic Dira logo.

»MSRP: $100 to $190 »marchon.com

Vision Expo Booth: F12067

Balanced Flexibility

Charmant USA Inc. launches a new eyewear brand, Charmant Japanese Made, with a range of styles for men and women. The debut collection incorporates a patented shock-absorbing temple technology called MotionTech, which uses a proprietary two-way press process to provide vertical and horizontal flexibility in the temple area.

Pictured here, the Charmant Japanese Made CH41504 is a semi-rimless oval frame crafted from titanium with a TR-90 brow, featuring MotionTech temples and adjustable nose pads.

»MSRP: $300 to $350 »charmant-usa.com

Inclusive Fit

ClearVision Optical introduces seven new models to its Illa eyewear brand, including a limited-edition women’s style, a new men’s model, and five Global Fit frames. Developed in response to feedback from a wide range of wearers, the Global Fit frames provide more inclusive fits with larger eye sizes, longer temples, and flatter bridges.

The Illa Siro, pictured here, is a Global Fit men’s frame featuring a straight brow navigator silhouette.

»MSRP: $345 to $480 »cvoptical.com

FRESH CUTS

◄ Safilo announces new and continued partnerships within its brand portfolio: The company launches a new 10-year global licensing agreement for the design, manufacturing, and distribution of Victoria Beckham-branded eyewear, set to run through December 2035. Additionally, the company renewed its global licensing agreement for the design, manufacturing, and distribution of Carolina Herrera eyewear collections through 2031. Lastly, Ducati and Carrera Eyewear have renewed their global partnership through 2029, continuing a collaboration that began in 2022 to develop and distribute sport-focused eyewear and sunglasses.

Fetch Eyewear introduces two patented eyewear innovations: Fetch iL, an interchangeable lens frame system that allows consumers to switch lenses between multiple frame colors and styles, and Fetch Find, an embedded loss-prevention tracking module designed to ensure wearers never lose their glasses again. The independent eyewear company shares that it currently donates 100% of proceeds to animal welfare.

Growing Frames

WestGroupe introduces the Nano Custom Fit 3.0 collection, eight adjustable, impact-resistant eyewear styles designed for children and teens aged 4-16—available in sizes 44 to 54.

Developed by Nano Vista, the frames feature the 3.0 Hinge, made from Siliflex—a flexible and hypoallergenic material—which allows pantoscopic angle adjustments while maintaining shape and strength, and extendable temples, offered in two adjustable size ranges with four extension positions.

The Nano Custom Fit 3.0 Quest, pictured here, is a classic square silhouette featuring subtle branding on the temple.

»MSRP: $150 »westgroupe.com

Vision Expo Booth: P14063

Denim-Coded Design

Lowercase and Tellason launch a limited-edition eyewear collection from Modo that combines Brooklyn-based eyewear manufacturing with San Francisco’s heritage denim craftsmanship. The collaboration features three frame styles crafted from blue marble acetate, designed to evoke the texture and tonal depth of worn denim.

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Each style offers a distinct silhouette. The Lowercase Cassady, pictured here, features a square shape with soft curves and a keyhole bridge.

»MSRP: $400 »modo.com

Vision Expo Booth: P19007