The kids’ eyewear market is seeing significant growth. According to a recent report by Future Market Insights, this growth is fueled by a rising awareness of children’s vision health, increased screen time, and a growing interest in personalized, fashionable eyewear. As this generation of kids grows, their voices and experiences will shape eyewear style.
In this special kids’ theme issue of Eyecare Business, we zero in on the unique blend of fashion, function, and forward-thinking retail strategies shaping kids’ eyewear and the optical space.
In this issue:
EB’s June edition presents a dozen
frames that blend fashion and
function to appeal to both kids and
their parents.
Frames: Ted Baker style TKB005
from Tura
Photo courtesy of Ted Baker
and Tura
Our Ready, Set, Grow feature spotlights vibrant back-to-school-ready frames, an AI Check-In delivers insights on how to integrate artificial intelligence into practice while maintaining a personal connection to patients, and Merchandising Masterclass explores the consumer sentiments predicted to shape all eyewear purchases by 2026. These resources are meant to help you embrace innovation to future-proof your business while you stay rooted in what matters most: personalized service, joyful experiences, and meaningful human connection.
With kids’ eyewear already experiencing global market growth and young patients more style-savvy than ever, now is the perfect time to rethink how you present, position, and customize this essential product category. Here’s to helping the next generation see—and shape—the world with confidence.
Jennifer Ford
Content Director, Vision