History in Motion

Tag Heuer releases its spring/summer 2025 eyewear collection from Thélios, featuring new designs inspired by the brand’s history in motorsports.

The Jack Heuer line includes lightweight pilot frames that draw on ’60s aesthetics and motorsport heritage—made from Japanese titanium and paired with chromafade lenses. The Shield Pro line introduces a high-performance mask-style frame made from bio-nylon and recycled graphite, featuring an elastic rubber frame for flexibility and interchangeable lenses for changing environments.

The Tag Heuer Mini Vingt-Sept line, pictured here with style 001, is a rectangular rimless frame that builds on Tag Heuer’s existing Vingt-Sept series, incorporating a refined elliptical hinge made of steel and bio-nylon temples.

»MSRP: $420 to $830
»tagheuer.com

Sculptural Style

Miga Studio introduces Orbit, its first fully Made-in-Italy sunglasses collection inspired by icons of 20th-century design. The line features frames crafted from LA/ES Dry Block acetate, a solvent-free material known for its purity, durability, and rich color. Equipped with Zeiss Adaptive Sun photochromic lenses, the frames combine faceted edges with alternating matte and glossy finishes. Custom-engineered hinges ensure stability and smooth movement.

Pictured here, the Miga Studio Suiron flaunts a geometric, angular silhouette with softly faceted edges, a minimalist bridge, and thin temples.

»MSRP: $630 to $640
»migaeyewear.com

NYC Chic

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Vera Wang Eyewear unveils its 2025 campaign from Kenmark Eyewear, showcasing the brand’s latest eyewear designs handmade exclusively in Italy. Photographed against the urban backdrop of New York’s sidewalks and skyscrapers, the imagery features Vera Wang herself and highlights the collection’s combination of sculptural detail and everyday designs.

The Vera Wang Backcourt, pictured here, is an acetate sun style with an exaggerated rectangle front and thick-cut temples, delivering a futuristic, sporty touch.

»MSRP: $375
»kenmarkeyewear.com

Modern Mood

Tory Burch’s spring/summer 2025 eyewear collection from EssilorLuxottica introduces new styles featuring bio-based acetate frames made from a minimum of 59% bio-based carbon. Characterized by rounded edges and modern details, the collection delivers a range of designs from bold and sporty to sophisticated and modern.

The Tory Burch TY7221U from the Kira Quilting line, pictured here, features retro-inspired, rounded rectangular frames with wide, chevron-quilted embossed temples and the Double T logo.

»MSRP: $191 to $300
»essilorluxottica.com

Distinct Design

The spring/summer 2025 Karl Lagerfeld eyewear collection from Marchon features frames crafted from eco-conscious materials. Led by a Parisian-inspired rock ’n’ roll attitude, the collection refreshes modern shapes with distinct colorations and embellishments.

Pictured here, the Karl Lagerfeld KL6188S men’s sunglass style is made from bio-injected plastic, featuring a chunky, rounded rectangular front with thick temples and an embossed tone-on-tone logo.

»MSRP: $121 to $145
»marchon.com

FRESH CUTS

ClearVision Optical launches Tablespoon by ClearVision (TBSP), a new program designed to help eyecare professionals improve profitability with managed vision care plans. The program offers flexible pricing, warranty-covered styles from well-known brands, and help for practices to increase margins despite rising costs.

◄ Costa Sunglasses partners with the Professional Association of Diving Instructors (PADI) to enhance ocean conservation efforts. Costa will contribute donations and leverage its network to support the PADI Aware Foundation with reducing marine debris and protecting marine ecosystems.

Marcolin announces the renewal of three major eyewear licensing agreements, extending long-standing partnerships with adidas and Gant through 2032 and with Guess through 2040, marking one of Marcolin’s longest-running collaborations.

VSP Vision shares it will hold prices on Marchon and Altair eyewear products through the end of 2025, aiming to provide price stability amid ongoing tariff-related uncertainty.

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