Articles
A Day in the (Jet-set) Life of Blake Kuwahara
Follow this trendsetting, groundbreaking, and utterly charming eyewear designer + OD from dawn to dusk
ACCESSORIES
The Dirt on Cleaning Cloths
Are You GIVING IT AWAY?
2 OD experts dig into 9 ways that ECPs are losing pure profit—and putting themselves at risk
By ALLAN BARKER, O.D., and
BUSINESS STRATEGIES
What IS Your Lifestyle Brand?
CYBERCRIME
Should You Combat Cybercrime?
The (Shopping) Battle of The Sexes
How do men and women shop and buy differently today? Here’s what you need to know about appealing to these very different customers in-store
By Barbara Thau
Contact COMPLAINTS?
ECPs share 6 of the most common contact lens gripes + how they win over wearers by resolving their issues
By Stephanie K. De Long
FYI
FYI...
GENDER BLENDER
5 novel ways to appeal to men and women with the right merchandising strategy
By FRANCES NUELLE
Calm, Cool, and Collected
The top 10 hues that will entice consumers—and drive sales—in 2016
By Kerri Ann DeCindis
EDITOR’S LETTER
Got Genders?
FIRST PERSON
5 Questions for…
LAST LOOK
Visionary at 92
He Said, She Said
Two sexes. Two ODs. Two sets of answers to questions about how men vs. women shop for spectacle lenses
By Stephanie K. De Long
LABS IN THE LIMELIGHT
No longer relegated to the back of the building, these in-house labs are celebrated—and successful
By SUSAN TARRANT
HOT LIST
Gender Breakdown
ON THE WEB
Get Connected
OFF DUTY
Survival of the Fittest
OPTI-SHOPPER
lines & launches
OPTI-SHOPPER
frame introductions
OPTI-SHOPPER
buyer’s guide
TALKING POINTS
Helen Rogic…
STAR STYLE
Specs Appeal
PRACTICE STRATEGIES
Can Change Be Your Friend?
VISUAL MERCHANDISING
Order in the Maze
STORE DÉCOR
Rock On
Coming of Age
10 things you need to know about millennials in 2016
Fast Fashion: 4 Gen Y-Approved Trends
Millennial guru + wildly popular blogger Sarah Evans delivers the specs trends you need to know
Millennials + Eyewear
The inside, ECP-delivered scoop on how this market wants to buy eyewear
By Barbara Thau