BUYER’S FORUM

The Luxe Life

CRUSHING IT

5 tips for tapping into sports eyewear’s profit-enhancing potential

By FRANCES NUELLE

CUSTOMER SERVICE

5 Keys to Delivering The Best Service

EYE ON EQUIPMENT

Finding a Way

Game Changers

4 celebrated world-class athletes reveal details about themselves—and their vision

By ERINN MORGAN

EDITOR’S LETTER

Are You Game?

FYI

FYI...

PERFORMANCE ENHANCERS

A must-keep guide to 17 sports eyewear Rx programs that can pump up your business

By SUSAN TARRANT

Field of Dreams

If you offer it, they will come. A look at how today’s sports safety eyewear protects a new generation of young, intense athletes

LAST LOOK

Casey Ashley, Hooked

The COMPETITIVE Edge

Do your patients have the right lenses and contacts for their sport of choice? 4 key considerations for getting it right

By KARLEN MCLEAN

HOT LIST

Sports Sunwear Standouts

LOW VISION

A New Model

ON THE WEB

Get Connected

OPTI-SHOPPER

lines & launches

OPTI-SHOPPER

frame introductions

OPTI-SHOPPER

buyer’s guide

TrendSpotting THE BIGGEST TRENDS + NEWS YOU CAN USE

TRENDSPOTTING

Angel Alvarez… ON BUILDING BUSINESS

SOCIAL MEDIA

Social Overload?

STORE DÉCOR

Small Town, Big Vision