BUYER’S FORUM

A New Mexico State of Mind

COLOR VISION

The intricacies of how we see—and perceive—colors

By JENEAN CARLTON, ABOC, NCLC

CONTACT LENSES

Move Over, Millennials

CUSTOMER SERVICE

With Glasses, Donuts & Love

FYI

FYI...

Going Deep into Color Vision

How to Celebrate National Sunglasses Day with The Vision Council

Live Streaming: 7 Tips

Millennial Courtship Tips

Mobile Vision Care Program Sets Off on Cross-Country Crusade

Snap Chic

3 must-know, millennial-approved, social-media-ready specs style trends

THE AGE OF MILLENNIALS

Generation Y is now the nation’s biggest buying group. Here are 5 key things you need to know to earn their loyalty

By Barbara Thau

EDITOR’S LETTER

Millennial Madness

LAST LOOK

Modern. American. Glamour.

HOW I...

Making the Patient Experience a Priority

Millennials + You

How are eyecare professionals targeting, reaching, and growing their millennial customer base today? Get the eye-opening results of EB’s exclusive, first-ever “Millennials + ECPs” research study

HOT LIST

The Mighty Millennial

ON THE WEB

Get Connected

OPTI-SHOPPER

frame introductions

TrendSpotting

NEW DISPENSER

The Matchmaker

OPTI-SHOPPER

buyer’s guide

OPTI-SHOPPER

LINES & LAUNCHES

STAR STYLE

Specs Appeal

SOCIAL MEDIA

Streaming Live, With Love, From Your Phone