WHAT'S NEW - BUYER'S
FORUM
There
are so many technical details behind good frames. The latest hinges, materials,
and shapes make eyewear architectural wonders. And these factors will continue to
impress patients and draw them in. But
there's something else to remember: The emotional connections. Eyewear is literally
the closest thing to many people all day, every day—so connecting eyewear
with happiness can help turn your frame customers into frame aficionados. At Vision
Expo West, that connection was a hot topic. During a class covering frame fashion
and technology, one ECP spoke about her eyewear, which appeared to be a subtle black
cat eye. Beneath a black front, there was a layer of warm orange, and closest to
the eye was the secret treasure of the frame...leopard spots. No one can see that print, but every time she puts on those frames,
she enjoys the sensation of secretly indulging her wild side.
Winning
hearts and minds isn't a new concept, but developing that trait in eyewear just
may be one of the keys to future success in the optical marketplace.
Managing Editor