frame introductions
by joanne f. schell
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here comes the sun
Shiseido is a brand that invokes a feeling of elegant simplicity. Aoyama USA has incorporated that feeling into its new sun collection. SH8047 is one of 11 sunglasses released in this grouping. Rich hues, such as polished ebony, translucent gray, and demi amber laced with purple
marbling--all with bold, wide temples--mark the appeal of this model. Lens colors harmonize with the fashion frames' palette and also allow for the eye to see true, clear colors. Each Shiseido sunglass is priced to the dispenser at $49. Contact Aoyama USA for more information at 800-877-2020.
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MARCHON
MODEL: Coach style Sandy
MATERIAL: Custom zyl
COLORS: Black, ivory, tortoise, striped tortoise, burgundy
SIZE: 54/21-135
MARKET: Women
PRICE: $64
PHONE: 800-645-1300
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MYKITA EYEWEAR
MODEL: Ophelia
MATERIAL: Stainless steel
COLORS: Black, silver, gold
SIZE: 49/19-135
MARKET: Women
PRICE: $148 (black), $134
(silver), $149 (gold)
PHONE: 973-669-0062
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OAKLEY
MODEL: Monster Doggle
MATERIAL: O Matter
COLORS: White, black fade, brown tortoise, matte black, polished black
SIZE: 60/20-130
MARKET: Unisex
PRICE: $47.50
PHONE: 800-414-5215
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out of the box
Hilco introduces a new concept in frame buying: FrameWorks. Hilco has taken 10 popular frame styles and priced them as low as $11.99. Each frame is stainless steel in classic colors such as yellow gold, brown, wine, bronze, mocha, coffee, pewter, and violet. (Shown here, style 320.) Sizes range from 46/18-135 to 51/18-135, and rimless, semi-rimless, or full-frame styles are available. ECPs can opt to purchase just the styles they want. Frames also can be ordered from a catalog, or ECPs can order a 16-piece sample kit and pay for the pieces they decide to keep. Each piece in the FrameWorks line comes with a one-year warranty. For more information, call Hilco at 800-955-6544.
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VIVA INTERNATIONAL
MODELS: Harley-Davidson Eyewear styles HD 214,
HD 215, HD 216
MATERIAL: Stainless steel
SIZES: 50/19-135 (HD 214, HD 215); 49/18-130,
51/18-135 (HD 216)
COLORS: Antique brown, gunmetal, navy blue (HD 214); antique silver, blue, burgundy (HD 215); antique silver, brown, black (HD 216)
MARKET: Men
PRICE: $44.95
PHONE: 800-345-8482
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RUDY PROJECT
MODEL: Maskeryna
MATERIAL: tr 55 LX grilamid
COLORS: Anthracite, cristall, cristall/salmon, tobacco
SIZE: One size
MARKET: Unisex
PRICE: $62.50
PHONE: 888-860-7597
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KENMARK GROUP
MODELS: TMX by Timex Optical Collection styles Ballistic (top) and Balance
MATERIAL: Plastic
COLORS: Board, rail, wave (Ballistic); adobe, chili, jam (Balance)
SIZES: 50/18-125, 52/18-130 (Ballistic); 50/15-125, 52/15-130 (Balance)
MARKET: Unisex
PRICE: $43
PHONE: 800-627-2898
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ELITE EYEWEAR
MODELS: SmartFlip styles 422, 423, 424
MATERIAL: Monel
COLORS: Dusty wine, henna gold, lilac (422); brown suede, Havana graphite, merlot silk (423); dark beige, rose silk, topaz gold (424)
SIZES: 51/15-135 (422), 50/17-125 (423), 49/16-130 (424)
MARKET: Women
PRICE: $64.95 includes two sun clips
PHONE: 800-935-4833
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the buzz on the street
Kids are picky. And, if they have to wear glasses, they want to choose a pair that is uniquely their own. Enter Buz, the new kids line from IT Optics, a division of Italee. Six different lens shapes, from perfectly round to rectangular, are available in more than 20 color combinations. Eye sizes range from 37mm to 47mm and each frame comes with adjustable temple tips that can slide out to customize length. The color palette is bright and quirky. Kids can choose from violet, orange, purple, neon green, red, blue, and amber hues. The frames wholesale for $69. Each pair comes with a hard case and cleaning cloth. A clear, plastic display that holds more than 15 frames is available. For more information, call IT Optics at 866-486-7842.
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L'AMY GROUP
MODEL: Lacoste Sun style 2422
MATERIAL: Acetate
COLORS: Brown stripe, brown/honey, white stripe
SIZE: 59/18-125
MARKET: Women
PRICE: $65
PHONE: 800-872-7377