Ask the Labs

By Joseph L. Bruneni

Building an Effective Relationship With Your Frame Reps

Catching the Sunwear Customer

How your dispensary can lure sales away from retail.

Dream Scape

Sunwear is taking a turn to the fanciful with rhinestones, tinted lenses, glamorous wraps, and sleek, future-driven styling. And here, a dreamlike and whimsical setting to complement the best of what the season has to offer

Rendezvous in Paris

The annual SILMO fair featured new collections, new trends and a whole lot of French style

Eye on Equipment

Edging and tinting sunglasses

By Liz Martinez DeFranco, A.B.O.C., N.C.L.C.

Polarized Sun Lenses...

This first installment of our Technical Report Series gives you the latest information on this ever-improving category

By Joseph L. Bruneni

What's New for Buyers

Throughout the Ages... Nassau's Norma Kamali has multi-generational appeal