Ask the Labs

By Joseph L. Bruneni

Attracting the Latino Community

Here's why the powerful latino demographic can provide a profitable niche

By Susan P. Tarrant

Dealing With Those 'Special' Jobs

By Liz Mart

'Go West' is rallying cry for Las Vegas

How to Get Started

By Stephanie K. De Long

Safety Eyewear...At Home, At Work, and At Play

Here's how to build business in the all-important safety niche, while serving patients better than ever

By Joseph L. Bruneni Illustrations by Bruce MacPherson

Trading Up to Luxe

Grab a piece of the booming luxury business by offering eyewear to the elite

What's New for Buyers

A Legend Lives On -- Luxottica launches the Chanel ophthalmic collection

In The Swim of Things

YOU MAY BE SURPRISED TO LEARN THAT SWIMMING GOGGLES COULD BE A PROFITABLE NICHE BUSINESS. READ ON...

Let's Talk Plastic

By Amy MacMillan

Keeping the Rimless Lens Tight

By Alex Yoho, ABOM

The Fashion Factor...

A technician's first-hand guide to selling colored contacts

Targeting the Younger Set

Find out how to tempt Generations X and Y into your dispensary