ClearVision Optical has launched its annual Big Brand Survey, an industry research initiative aimed at identifying the top-selling eyewear brands across the United States at both national and regional levels.

The survey examines brand performance across multiple product categories, demographics, and geographic markets. According to the company, the goal is to provide eyecare professionals with data-driven insights into current market trends and shifting brand preferences within the eyewear industry.

“The Big Brand Survey is our most important survey of the year and a critical way for us to understand what’s truly happening in the market,” says David Friedfeld, president and co-owner of ClearVision Optical. “By capturing brand performance nationally and regionally, the results help us better support eyecare professionals with relevant insight and a portfolio aligned to real demand.”

Participants in the survey receive access to the results, which are intended to help practices evaluate brand performance in their local markets. ClearVision said the findings can be used to inform product assortment decisions, identify potential gaps in frame selections, and better match offerings to patient preferences.

The deadline to participate is January 30, and the survey can be found here.