Shamir Insight Inc. introduces Shamir Personal, a new B2B digital platform aimed at consolidating key tools, resources, and services for eyecare professionals in one centralized, 24/7-access portal.

The platform is designed to simplify operations by providing a single point of access for Shamir’s product information, marketing assets, educational content, and patient demonstration tools. According to the EssilorLuxottica company, Shamir Personal aims to reduce the inefficiencies associated with navigating multiple systems, giving ECPs faster access to the resources they use daily.

Key features include digital catalogs that provide product information online, a marketing center with downloadable social media content and promotional materials, and online learning modules to support professional development. The platform also includes demo tools to assist with in-office patient engagement, as well as access to Spark support and additional services.