Features
Framebuyer
Fall/Winter 2024 Fashion | 5 Design-Forward Specs Directions | The Art and Science of Retailing
By Kerri Ann DeCindis
The Art and Science of Retailing
EB delivers a crash course with insider intel from top eyecare pros to help your practice unlock retail success.
By Sheena Taff
Progressive Lens Guide
The market for progressive addition lenses remains strong, as sales make up nearly half of practices’ lens business + eyecare professionals report planning to increase progressive lens purchasing through 2025.
By Veronica Daub
EB's BIG Vision Expo West Guide
Vision Expo West returns to Las Vegas Sept. 18-21, gathering eyecare professionals from across the industry for a celebration + exhibition of everything optical.
Departments
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN examines the specifics of complete-pair sales.
The EB Optical Checklist
This checklist focuses on capturing the full attention of current and prospective patients.
By Sheena Taff
Staff Hiring, Training + Retention
Tips and strategies for bringing new staffers up to speed.
By Stephanie K. De Long
Sustainability in Practice
The growing availability of sustainably crafted frames offers consumers the opportunity to feel good about their purchases. Here, EB presents a rundown of some different materials working their way into collections throughout the industry.
By Veronica Daub
Lab Insider
A look at how one O.D.’s decision to implement an in-house processing lab after two months in business has paved the way to a more efficient and profitable practice.
By Veronica Daub
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond