Natural Evolution

By ERINN MORGAN

2024 Annual Regional Market Trends Report

EB’s Annual Regional Market Trends Report provides a stat-studded region-by-region look at the state of optical and the U.S. economy.

By Stephanie K. De Long

Editor's Letter

By ERINN MORGAN

TrendSpotting

The Biggest Trends in Sight

By Kerri Ann DeCindis

Optometric Business Tracker

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores how eye exam volume impacts practice revenue.

The EB Optical Checklist

Embark on the third quarter of the year with a fresh list of action items for your eyecare business.

By Sheena Taff

Staff Hiring, Training + Retention

Weighing the benefits of hiring for personality versus prior experience

By Stephanie K. De Long

Back to Basics

This installment of EB’s award-winning series focuses on lens coatings.

By Sheena Taff

#EBNewProducts: Retail Fashion

By Veronica Daub

Last Look

The EB Questionnaire with Ayla Jade, O.D.

By Kerri Ann DeCindis