A DAY IN THE (URBAN) LIFE OF COCO + BREEZY
Follow this twin sister design team, which crafts ultra-hip eyewear for the style set, from morning to night
ACCESSORIES
Off the Chain
BUYER’S FORUM
Quite the Spectacle
SOCIAL MEDIA
Shhh! 6 Instagram Secrets Revealed
CONTACT LENSES
9 Simple Ways to Compete With Online Sales
EDITOR’S LETTER
Who’s Afraid of the Big, Bad Wolf?
VISUAL MERCHANDISING
Got Flowers?
FYI
FYI...
HEALTHCARE NAVIGATOR
Surviving (and Thriving) in a Managed Care World
HELP WANTED
See how the latest in digital dispensing tech gets the job done when it comes to customizing product, educating patients, and building business
By Stephanie K. De Long
HOT LIST
Six Online Best-Sellers
IN-OFFICE INTEL
How are your peers using—or not using—in-office equipment? Our exclusive Equipment Focus Group ECP survey dives deep to reveal what’s really happening with technology in the office
By SUSAN TARRANT
LOW VISION
A Love for Service
NEW PRODUCTS
lines & launches
LAST LOOK
The Runway Effect
NEW PRODUCTS
frame introductions
NEW PRODUCTS
buyer’s guide
ON THE WEB
Get Connected
THE NEW BOHEMIANS
Stunning ’70s style is ubiquitous this fall, from chic, retro clothing designs to covet-worthy, boho-influenced eyewear that consumers will be craving. Get your frame assortment boho-ready by exploring our Fall 2016 fashion pages here for gorgeous i
THE WILD, WILD WEB
Concerned about online eyewear sales? Get the market scoop here + score 5 smart ways to gain a serious competitive edge
By Barbara Thau
ONLINE EYEWEAR TEST RUN
Curious how online sellers of Rx eyewear stack up? We take three of the eyewear sales disruptors for a test run to find out. Up first, Warby Parker—online and in-store
TAKE IT EASY
The top hues of Fall 2016 transport consumers to a state of much-needed tranquility
By KERRI ANN RAIMO
TRENDSPOTTING: FIRST PERSON
5 Questions for…
TRENDSPOTTING: FIRST PERSON
5 Questions for…
TRENDSPOTTING: STAR STYLE
Specs Appeal
UPSERVING VS. UPSELLING?
What’s your bull’s-eye? Dial in 7 easy ways to get on board with today’s new “It” selling-meets-service strategy
By Barbara Thau