BUSINESS STRATEGIES
Are You Rep Ready? Part 2
BUYER’S FORUM
Perfect Vision
THE BIG 30
Eyecare Business celebrates a 30-year legacy of spectacular style, winning business strategies, and a long-standing passion for helping independent eyecare professionals better their businesses. Take a walk through time with us on these pages.
EDITOR’S LETTER
What Makes a Leader?
EYE ON EQUIPMENT
Fact or Fiction?
Everlasting Style
History-defining eyewear styles that have stood the test of time over the past decades, right alongside EB, which celebrates its 30-year anniversary in 2016
FYI
FYI...
LAST LOOK
A Film, With Vision
Tempus Fugit & TRENDS, TOO
A look back at the intriguing (and infamous) history of the spectacle, from 50 A.D. to 2016
By Stephanie K. De Long
Eyewear Intel
How are your peers merchandising—and selling—Rx eyewear and sunwear? Our exclusive 2016 Frames Focus Group ECP survey digs deep to reveal what’s really happening in the optical
By ERINN MORGAN
HOT LIST
WAY BACK WHEN
NEW DISPENSER
What’s in Your Toolkit?
NEW PRODUCTS
lines & launches
NEW PRODUCTS
frame introductions
NEW PRODUCTS
buyer’s guide
ON THE WEB
Get Connected
TrendSpotting THE BIGGEST TRENDS + NEWS YOU CAN USE
Eye Love Subscriptions
TRENDSPOTTING: FIRST PERSON
5 Questions for…