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Wiley X Survival Test: Firecracker
What happens when we try to blow up a pair of WX Tide glasses with a huge roll of firecrackers? See for yourself.

Video of the Week

The Opticians Association of America presents a quick PSA to be used and shared to help better educate the general public on the profession of opticianry.


The Newest Eyewear

The Newest Eyewear: L’Amy America Unveils New Men’s Collection more >>


Cavanagh Named New OWA President
The Optical Women’s Association has announced an immediate change to its executive committee. Maureen Cavanagh, president of the non-profit Vision Impact Institute, has taken the reins.

Think About Your Eyes Reaches New Milestone
The national Think About Your Eyes campaign has reached a new milestone of 2.5 million visitors to the campaign website since its launch.

Andrea Thau, O.D., Elected President of AOA
Andrea P. Thau, O.D., was sworn in as the AOA's new president at Optometry’s Meeting in Boston. She was first elected to the AOA Board of Trustees in 2007, and elected vice president in June 2014.

The Vision Council Starts Low Vision Campaign
The Vision Council has started a new campaign to drive traffic to its website dedicated to educating low vision patients and their caregivers about the types and causes of low vision.

J&J Vision Care Gives $1.8 Million to TAYE
Johnson & Johnson Vision Care, Inc. has announced its commitment of $1.8 million in support to the Think About Your Eyes public awareness campaign.

Vision Health Advocates Head to Congress
Prevent Blindness and other vision health advocates are preparing to "storm the hill" this summer for the 11th annual "Eyes on Capitol Hill" Congressional advocacy day.

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How to Add Global Fit Eyewear to Your Frame Inventory
Here, we offer up more information on available styles and collections to fill this growing need.

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