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Video of the Week

Check out this behind-the-scenes video from Orgreen Optics for the eyewear maker's new image campaign, which is a tribute to late '70s + early '80s New Wave bands, but with a modern touch.



Opti-Shopper: The star-studded skies on a recent trip to South Africa inspired renowned makeup artist Bobbi Brown to debut the Sterling Nights Eyewear Collection for Fall/Winter 2015.  more >>


Pfizer and Allergan to Merge
Pfizer Inc. and Allergan plc have entered into a definitive merger agreement under which Pfizer will combine with Allergan. The transaction is expected to close in the second half of 2016.

Merger Forms Largest Assistive-Tech Company
Freedom Scientific and Optelec announced today that they have merged to create the world’s largest assistive technology provider for the visually impaired.

LensCrafters to Open in Macy's Stores
Luxottica will bring LensCrafters to as many as 500 Macy’s department stores in the U.S. over the next three years. The first is expected this spring.

Essilor Acquires Another ECP Group
Essilor has acquired its second independent ECP group with its purchase of a majority interest in Professional Eyecare Resource Co-Operative (PERC) and sister group, Infinity Vision Alliance (IVA).

Vision Ease Acquires Korean Lens Company
Vision Ease has acquired Daemyung Optical Co. Ltd. (DMO), the second-largest lens manufacturer in Korea. The acquisition doubles size of  Vision Ease’s product portfolio and distribution capabilities.

Group Launched for Canadian Optical Women
Just as the Optical Women’s Association (OWA) has served women working in the U.S. optical industry, a similar association has been created in Canada for women working in that optical industry.

Featured Web Exclusive

Caring for Local Communities Through Grants
Earlier this year, ABB Optical Group asked ECPs to nominate charities in their local communities that would be helped by an ABB Cares Grant. The nominations came in, and ABB Optical Group has awarded $14,000 in grants to charity service organizations. The services range from free eyecare to a therapeutic riding program for at-risk children, young adults, and veterans.
Read on to learn more about the charities, and the grant program.

Custom Lenses

DIY Custom Lenses

Interested in trying customization yourself? Optican Matt Johnson from Parrelli Optical in Cambridge, MA, takes us step-by-step through the customization of a sunglass style.

Step 1. When doing a custom rimless shape, first use an existing demo frame to take a few measurements. Find a bridge that fits your client. If possible, one with a shape that follows the brow line.
Step 2. Make markings where your client's pupils are, just as if you were taking a seg height or OC height.
Step 3. Take note of where your markings are in relation to the mounting point of the bridge. Where size and shape may change, measuring from the bottom of the frame as a height reference may not work. use the bridge mounting points instead, because they will remain constant.
Step 4. Cut a pattern of the basic shape you intend to use.
Step 5. Cut demo lenses into the basic shape of the design. This will allow you to make sure the overall geometry, and height of the drill holes is correct. Once you and the client agree to a basic shape, use a marking pen to lay out your detail work such as facets, scroll cuts, gem setting, etc.

Ready to finish! Taking these steps will increase your chances of client satisfaction on the first try. Redos on custom work can be costly, not only in materials, but in time as well.

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