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EB-News


Transitions Gets a 'Super' Social Media Boost
Did you notice Carolina Panthers coach Ron Rivera's Transitions lenses during Super Bowl 50? A lot of people sure did, and Transitions Optical got a huge social media boost.

NRF Announces 2016 Retail Sales Forecast
What's in store for retail sales for the remainder of 2016?

Vision Expo Announces Visionaries
International Vision Expo has announced its inaugural class of Visionaries, recognizing a new generation of change-makers in the optical industry.

Awards Ceremony Closes Transitions Academy
Transitions Academy 2016, which hosted 500 ECPs, lab reps, and lens partners, recognized several practices and ECPs for achievement in building business and Transitions brand awareness.

HOYA Acquires Nexus Vision Group
HOYA Vision Care has acquired Nexus Vision Group, a group of independent optical laboratories based in Ohio.

TAYE Breaks Records in 2015
The national Think About Your Eyes (TAYE) campaign had a banner year in 2015, getting its message in front of more than 132 million adults.

Featured Web Exclusive

5 Made-in-America Selling Tips
Our feature on Made-in-America eyewear spotlights how popular local products have become. The average American consumer is willing to pay up to 60% more for U.S.-made products, according to Boston Consulting Group’s Center for Consumer and Customer Insight. Read on for 5 hands-on ways to turn that home-grown appeal into fuel for your bottom line.

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Lenses, Lens Finishing, Sunwear, Sports Eyewear, Low Vision
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