BUSINESS STRATEGIES

Are You Rep Ready?

BUYER’S FORUM

Being in Focus

CONTACT LENSES

Technology Sells. Literally.

Is Your City Eye-Healthy?

On Site with OneSight

Resort Report

DEMOGRAPHICS, AMERICAN STYLE

Sneak an insider peek at just how your peers (and the country’s economic bullet points) are faring from sea to shining sea with intel from our exclusive Regional Trends in the Optical Marketplace study results

By Stephanie K. De Long

EYE ON EQUIPMENT

Tales of the Daily Grind

FYI

FYI...

LAST LOOK

Specs Design Phenom

TOUGH Love

Got difficult lens customers? 3 eyecare professionals dish out details on their most outlandish experiences—and the resolutions that built relationships

By KARLEN MCLEAN

EDITOR’S LETTER

How Does Your Business Compare?

HOT LIST

8 Best-Selling Sun Lenses

NEW PRODUCTS

lines & launches

NEW PRODUCTS

frame introductions

NEW PRODUCTS

buyer’s guide

ON THE WEB

Get Connected

TrendSpotting THE BIGGEST TRENDS + NEWS YOU CAN USE

TRENDSPOTTING: TALKING POINTS

Gerard Santinelli on…PARTNERSHIPS

TRENDSPOTTING: STAR STYLE

Specs Appeal

VISION 101

5 Eye-Healthy Foods

What's It Take to Be a ‘Girl Boss’ ???