5 Key Takeaways

• 1

  Vision Expo 2026 featured a session on trend forecasting in eyewear, emphasizing actionable insights for eyecare professionals.

• 2

  Panelists highlighted diverse sources of inspiration for eyewear trends, including runway shows, social media, and local culture.

• 3

  ECPs should cultivate trend-spotting skills by balancing global trends with local patient preferences and brand identity.

• 4

  Maintaining classic frames while introducing variations in color and materials can help ECPs attract attention without overhauling inventory.

• 5

  Effective trend forecasting involves understanding patient expectations and crafting a narrative around eyewear collections to drive sales.