Featured
In Be-Tween.
Tweens and teens are crossing the great, complicated divide between childhood and adulthood—and experimenting with their own personal style along the way. Here, we serve up a range of on-point eyewear styles fit for a fickle generation.
By ERINN MORGAN
The Optician's Role in Myopia Management
Helping kids via myopia management has been a hot topic—and a successful specialty—for optometrists around the globe. But what about the role the optician can play in concert to deliver a cohesive experience?
By Sheena Taff
Departments
Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The EB Convo: CooperVision Specialty EyeCare's JC Aragón
By ERINN MORGAN
The EB Optical Checklist
Optician + optical manager Sheena Taff shares how to successfully care for kids at your eyecare practice.
By Sheena Taff
Staff Training
One ECP shares how to pull out all the stops for an annual kids’ week—including how to train staff to dial in the experience.
By Stephanie K. De Long
The Consumer Re-Connection
Remind the world what makes you special. With so many distractions, patients may have forgotten why they came to you in the first place. Showcase your unique personality, your people, and new offerings for a renewed connection that sticks, says Renaissance man Danny Gavin.
By Denise Power
Accessories
Expensive eyewear deserves equally luxurious accessories to match. These premium products are a match made in high-end heaven, crafted from the most opulent materials such as genuine leather, horn, mahogany, and even gold.
By Sheena Taff
The Online Download
Artificial intelligence comes in many flavors, and GlassesUSA sprinkles it throughout the website to streamline, personalize, and demystify the online eyeglass-buying experience.
By Denise Power
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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