Featured
The Avant-Garde
By ERINN MORGAN
The Premium Presentation
Two ECPs share their best strategies for recommending top-tier spectacle lenses.
By Stephanie K. De Long
Departments
Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The EB Optical Checklist
Optician + optical manager Sheena Taff reveals insider tips for elevating all aspects of your optical.
By Sheena Taff
The Consumer Re-Connection
Get ready for the post-pandemic snapback with shopper-approved tactics gaining traction in marketing, order fulfillment, video, and digital payments. Omnichannel expert Chris Walton outlines why it’s time to tinker with new ideas.
By Denise Power
The Optician + Staff Role in Myopia Management
To kick off this new EB column series focused on ways opticians and their staff can navigate myopia management, optometric technician and myopia management advocate Christine David discusses the role of staff in combatting myopia progression in children.
By Christine David
#EBNewProducts
By KERRI ANN RAIMO
Designer Vision: Victor Glemaud
Fashion designer Victor Glemaud dishes on designing eyewear for women of color in his new collection with Tura.
By ERINN MORGAN
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
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