5 Key Takeaways

• 1

  Build an eyewear display around a style, color, brand story, or current trend, informed by repeated patterns in the store and fashion media.

• 2

  Place a focal display to the right of the entrance and near the end of customers’ sight line to draw them farther into the store.

• 3

  Set the display’s scene by considering what the merchandise suggests, who would wear it, where they would go, and why they would buy it.

• 4

  Vary risers and groupings, and arrange frames vertically by color, alternating solids with patterns to guide the eye upward.

• 5

  Use a color wheel to order frame colors, follow current color trends, and change displays frequently to give consumers a reason to return.