Clinical Scorecard: Visual Merchandising Tips to Make Product Pop

At a Glance

Key Highlights

• Build displays around a style, color, brand story, or current trend.
• Position a focal display to the right of the store entrance and toward the end of the customer’s sight line.
• Use varied risers and consider grouping three or five items, while allowing a single standout product to make a statement.
• Arrange colors vertically or in color-wheel order, and alternate solid colors with patterns.
• Change displays frequently, particularly in windows visible to the public.

Guideline-Based Recommendations

Diagnosis

Management

• Choose a display theme based on repeated colors, patterns, styles, or materials, and consult fashion magazines, blogs, and websites for ideas.
• Use display risers to elevate frames; vary their form, such as using inverted cylinder vases.
• Separate colors vertically from light to dark or warm to cool, and alternate solids with patterns.
• Use a color wheel to sequence frame colors; after choosing a starting color, follow the wheel’s order.
• Keep displays aligned with current color trends and rotate product presentations frequently.

Monitoring & Follow-up

• Review current color trends, including through the Pantone Color Institute, as suggested in the article.
• Change frame selections regularly, especially in publicly visible windows.

Risks

Patient & Prescribing Data

Not applicable; the article concerns retail eyewear display practices.

Not applicable; no patient treatment or prescribing information is provided.

Clinical Best Practices

• Consider the display from a customer’s perspective when selecting its theme and location.
• Use the merchandise’s intended wearer, setting, and appeal to guide the display concept.
• Use vertical presentation and strategic placement to draw attention to highlighted products.

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