Featured
Sublime Style
Here, we reveal the five key trends on tap, from unique detailing and a fresh take on bling served up in a highly modern way to bold, graphic prints and clean, futuristic metals.
By ERINN MORGAN
2022's 10 Mega Market Trends
To help dial in a successful plan for your practice in the new year, we sifted through EB’s in-depth ECP research to pinpoint 10 critical market trends that will define directions in 2022. Dig in.
By Stephanie K. De Long
Innovation Boom
Spectacle lens innovations abound today. Here, one optical pro shares a rundown of six recent lens innovations that will deliver profitable opportunities for eyecare professionals in 2022.
By Sheena Taff
Departments
Optometric Business Tracker
In 2022, EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares how to successfully kick off 2022.
By Sheena Taff
Staff Training
Harassment is a growing presence in the workplace. Here’s how to support + train your team in the face of a worsening environment.
By Stephanie K. De Long
The Consumer Re-Connection
A repeat customer is great, but the real goal should be turning that person into a loyal customer, says experience expert Shep Hyken.
By Stephanie K. De Long
The Online Download
Know thy (online) competition. In this new column, EB reveals the insider details of key online eyewear retailers—the ins and outs of their sites, sales strategies, and spectacles.
By KERRI ANN RAIMO
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]