WHITE OUT

Eyewear gets ethereal with on-point looks in the crispest hue of the moment—pristine white.

By Jurgen Reisch

THE BIG SOCIAL MEDIA GUIDE FOR ECPs

A tear-it-out-and-keep-it playbook for social success, laser-focused on gaining followers + fans for your business

WELCOME TO THE BIG APPLE

DIAL IN YOUR BEST SHOW + NAVIGATE GOTHAM LIKE A PRO WITH OUR GO-TO GUIDE PACKED WITH KEY SHOW INFO + INSPIRATION

ARE YOU PROGRESSIVE?

Get a must-keep lineup of the newest progressives + a roundup of 9 clever dispensing tips

EDITOR’S LETTER

Are You Well-Liked?

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

A Perfect Vintage

TRENDSPOTTING: TALKING POINTS

Jeffrey A. Cole…

EB LOOKBOOK

Is your business runway ready?

IN THE OPTICAL

NEW FOR 2018! The Optical Checklist

SOCIAL MEDIA

NEW FOR 2018! The EB Social Media Hot List

BUSINESS. WITH VISION.

Full Circle

OCULAR AESTHETICS

OCULAR AESTHETICSWhat Is Ocular Aesthetics?

EYE ON EQUIPMENT

Getting a Positive Edge on Business

LOW VISION

Helping Children…

DESIGNER VISION

COOL FACTOR

By ERINN MORGAN

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

The 7 mantras of Bimal Patel, O.D.