Articles
THE INCREDIBLE LIGHTNESS OF SEEING
Have you seen the light? The newness of sleek, minimal, lightweight eyewear, that is. Rising up, in sharp contrast to the oversized, dark, chunky specs that have dominated the eyewear airwaves. It’s time for a sea change. Here, in our special annual
IT’S ALL ABOUT BLUE
A primer on the latest blue light research and products + 4 expert ECPs weigh in on both sides of the blue light debate
THE AR DREAM TEAM
Get the scoop on how 3 very different ECPs sell anti-reflective coatings with rousing success—including the inside line on how each prices + presents the premium add-on
HOT LIST
Beat the Blues
EDITOR’S LETTER
Take a Bite
IN THE OPTICAL
NEW FOR 2018! The Optical Checklist
SOCIAL MEDIA
NEW FOR 2018! The EB Social Media Hot List
VISION 101
The BIG Five
VISUAL MERCHANDISING + STORE DESIGN
BEFORE + AFTER Focal Point
ACCESSORIES
CLEANUP CREW
AESTHETICS + VISION
Lash Lust
CONTACT LENSES
Keepin’ It Clean
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Will To, O.D.