5 Key Takeaways
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1
GPN analyzed over 1.6 million PAL sales from more than 2,000 U.S. practices in 2024, revealing key pricing trends.
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2
The average list price for progressive addition lenses (PALs) was $663, with nearly half sold between $550 and $799.
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3
11.2% of PALs were priced under $400, while 21.5% were sold for $800 to $1,049, indicating a diverse pricing landscape.
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4
Practices should assess their pricing strategies to uncover gaps and improve competitive positioning based on national trends.
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5
GPN Visions offers resources, webinars, and tools to help eyecare professionals enhance pricing, margins, and patient satisfaction.
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