5 Key Takeaways
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1
GPN analyzed over 1.3 million frame transactions from 2,000 practices to understand women's frame purchasing behavior in 2024.
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2
Purchases were categorized into four quartiles based on price, revealing diverse spending patterns among women.
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3
Nearly 25% of women's purchases are in the premium tier, averaging close to $400, indicating strong demand for high-end frames.
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4
Mid-tier purchases dominate sales, emphasizing the need for a well-stocked midrange assortment in optical practices.
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5
Practices should tailor their frame offerings based on regional preferences to enhance patient satisfaction and profitability.
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