A 2024 Talker Research poll found that the ideal movie running time is 92 minutes—similar to the sweet spot of fitting length at optical boutique Eyewear Love Affair in Emeryville, CA.

“When you step into my space, it’s a one-on-one experience, deeply personal, almost like therapy,” says owner/optician Autianna Wilson. “My fittings last about an hour and 45 minutes because we’re not just picking out frames…I become a matchmaker, curating a wardrobe of frames that fit [the] face, energy, and lifestyle [of my clients]. Most clients don’t leave with just one pair, they leave with multiple eyewear identities.”

And Wilson has spearheaded some luxurious and avant-garde identity options via an Eyewear Love Affair-exclusive optical  line, Godxx Eyewear (pictured: Godxx style Hermes).