5 Key Takeaways

• 1

  The Contact Lens Institute study reveals that 65% of top online search queries are related to buying concerns for contact lenses.

• 2

  Half of the top 20 Google searches focus on specific retailers, indicating a need for eyecare professionals to address purchase considerations.

• 3

  Online searches for contact lens removal assistance outnumber those for insertion by 250% to 400%, highlighting a significant patient need.

• 4

  94% of Google searches compare contact lenses with glasses, with many consumers viewing it as an either/or decision rather than considering both.

• 5

  Eyecare professionals should enhance patient education on contact lens removal and discuss dual wear options during exams and follow-ups.