5 Key Takeaways
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1
Men account for 38.8% of eyeglass frame purchases, which is 10.3 percentage points below their population share in the U.S.
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2
GPN Technologies analyzed over 1.3 million frame transactions from 2,000 practices to assess men's eyewear pricing trends.
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3
The Pacific and South Atlantic divisions have the highest average men's frame prices at $248 and $243, respectively.
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4
The East South Central division has the lowest average price at $186, indicating potential price sensitivity in that region.
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5
Aligning frame assortments and pricing with consumer data can enhance patient satisfaction and profitability for eyecare practices.
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