5 Key Takeaways

• 1

  Only 6% of sunwear sales come from prescription eyewear providers, highlighting a gap in optometrists' recommendations.

• 2

  The West region leads in sunwear purchases at 4.1%, while the Northeast lags behind at 1.2%.

• 3

  Q2 is the strongest quarter for sunwear sales at 2.5%, closely followed by Q4 at 2.4%.

• 4

  Region influences 65.5% of variance in sunwear sales, while seasonal factors contribute only 0.14%.

• 5

  Optical practices can enhance revenue by targeting marketing efforts based on regional and seasonal sunwear trends.