Featured
The 2022 #EBGameChanger Awards
EB presents the fifth annual #EBGameChanger Awards to 10 highly respected optometrists and opticians who delivered support, guidance, and vision to change the eyecare arena this year for good—and usher in positive change.
By Stephanie K. De Long, KERRI ANN RAIMO, Denise Power, et al.
The 2023 Economic Outlook for ECPs
Anticipate a softer year ahead, says Brian Beaulieu, CEO of ITR Economics, in this business forecast for eyecare professionals. Here, Beaulieu shares how ECPs can prepare and profit in 2023.
By Brian Beaulieu
Departments
Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares pointers for staying calm, cool, and collected amid the year-end commotion.
By Sheena Taff
Staff Training
Three critical strategies for dealing with difficult patients and demanding customers.
By Stephanie K. De Long
Visual Merchandising + Store Design
One North Carolina eyecare practice stuck to its roots to create a space that’s both sleek + welcoming.
By KERRI ANN RAIMO
The Online Download
Eyebuydirect.com’s entry point starts at just $6. While add-ons pump that price tag up, the website’s digital resources and transparency every step of the way enable shoppers to assess the cost benefit of each option they choose before hitting the “submit” button.
By Denise Power
Lab Insider
Eric White, O.D., recently partnered his private practice with an independent lab. Here, he unpacks four key strategies for a successful lab relationship.
By Eric White, O.D.
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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