Features
Spring, Reinvented
The season of renewal is finally here. And, eyewear gets a reboot with fresh styling. What’s on tap? Menswear inspirations, angular geometric shapes, color-blocking, stained-glass effects, and more—take a visual tour of Spring 2020’s 7 k
By ERINN MORGAN
The EB Lookbook
Help cinch your sales by tying in intel on the top fashion + eyewear trends for Spring/Summer 2020.
By Kerri Ann DeCindis
The Big Social Media Makeover
Follow one ECP’s EPIC Instagram revamp with EB social media guru Tanya Gill, O.D., to inspire your own business-boosting social face-lift.
Celeb Interview: David Beckham
The famed footballer and owner/president of the new Inter Miami CF soccer team kicking off this month, David Beckham sits down with EB to reveal his new vision for eyewear.
By ERINN MORGAN
The Big Vision Expo East Guide
EDUCATION FOR ALL. > CE + business intel, in the house
EVENTS + PARTIES. > Fashion shows, soirees + more
APRÈS, INSIDER STYLE. > 14 hot spots for eats, drinks, + the arts
Myopia Rising
Myopia management and control are changing the face of optometric practices as practitioners strive to help both patients and their own bottom line.
Departments
TrendSpotting: Fresh Finds at Opti 2020
By Kerri Ann DeCindis
The EB Optical Checklist
Optician + optical manager Sheena Taff breaks down how to tackle this important month in vision
By Sheena Taff
Staff Training
Got a problem employee? Here’s a step-by-step guide for when traditional training isn’t working.
By Stephanie K. De Long
The Wild, Wild Web
Consistency inspires trust. Speed soothes the time-starved. Internet retailers know this, and ECPs can gain an edge with these and other hacks.
By Denise Power
Visual Merchandising + Store Design
SEE Eyewear operates more than three dozen stores across the country. A closer look at its new Madison Avenue flagship reveals the company’s successful brick-and-mortar formula.
By Kerri Ann DeCindis
New Dispenser
Optician extraordinaire Sheena Taff shares 4 steps for channeling your inner detective to lead to the ultimate frame-finding experience for your customers.
By Sheena Taff
Low Vision
One legally blind Paralympian shares how her vision diagnosis didn’t stop her from pursuing her dreams
By Stephanie K. De Long
Lab Insider
Need a lab manager? These optical veterans share their strategy for hiring the right person.
#EBNewProducts
By Kerri Ann DeCindis
ICYMI
[In Case You Missed It]
Last Look
The EB Questionnaire Julia Gogosha