Features
Fashion's Muse
In this very special issue, we collab with two highly respected edCFDA designers (eyewear designers of the Council of Fashion Designers of America).
By ERINN MORGAN
The Essilor #DifferenceMakers
Meet 4 ecps who are changing lives by improving sight 2 days, 2,000 vision screenings: The #DifferenceMakers in Thailand How can you make a difference?
By ERINN MORGAN
MAKE IT PREMIUM, PLEASE
Putting a premium on high-end lens products is good for your patient, and good for business. Here are 4 strategies for doing it effectively.
Generational Differences
EB's exclusive Generations Focus Group Study defines what motivates each age group to buy + why.
Departments
The EB Optical Checklist
Optician + optical manager Sheena Taff shares a month’s worth of strategies to keep sales high
By Sheena Taff
The Art of (Social) Storytelling
Social media guru Tanya Gill, O.D., reveals how to sell without actually selling.
Staff Training
Think training is a snooze? Here’s how to make it truly fun + engaging.
By Stephanie K. De Long
Contact Lenses
Keith Smithson, O.D., helps ECPs identify the patients who are best served by the new category of light-adapting contact lenses.
By SUSAN TARRANT
#EBNewProducts
TOMMY TIME
#EBNewProducts: Retail Fashion
Trending style for the optical + beyond
#EBNewProducts: Retail Tech
Cutting-edge products for the optical + beyond
ICYMI
[In Case You Missed It]